Craft and Ideas
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VIVO V9 Global Launch

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VIVO V9 Regional Campaign 2018

The new generation is one that does not shy away from expressing who they are despite what others might think. They manifest this attitude in different aspects of their life including their photos – it becomes paramount for their photos to represent who they are.

Brief

demonstrate 24MP camera (Perfect Shot) and the FullView Display (Perfect View)

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We are the generation who does not conform to the world’s definition of ‘perfect’ but we make our own. Through showing different people’s definitions of ‘perfect’, we highlight how Vivo is not here to define what a ‘perfect shot’ means for them but it enables them to express and show the world their own version of ‘perfect’ through selfies. Now no matter what ‘perfect’ means to you, v9 enables to you capture it in its entirety with great detail and clarity.

LAUNCH FILM

REGIONAL KEYVISUALS (CLICK TO ENLARGE)