Craft and Ideas
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Midea Ultimate Comfort

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Project Details

In Asia, cooling is not the only concern people decide to buy an air conditioner. Nowadays, consumers care about comfort as well. When coming back home sweaty, we want to cool down as soon as possible – but strong wind blowing on our body might cause sickness such as cold, headache or flu with the sudden change in temperature. 

Midea wants to drive consumer resonation and interest with this ultra-comfort product proposition. Midea's new series keeps the airflow steady, maintaining the gentle comfortable cooling.

Project role: Creative Director/Art Director

 

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SKETCH LEVEL

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KEYVISUAL

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