Craft and Ideas
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MIDEA T3 PRINT AD

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PROJECT DETAIL

Midea’s Tropical Inverter Technology provides you POWERFUL cooling even under adverse working conditions (65-degree ambient temperature and dusty wind whether) and to demonstrate superior powerful cooling even in tough environment like middle east

INSPIRATION
The climate in the Middle East is always hot and dry, there is not much choice but to endure it.

IDEA
Don’t let nature decide the temperature, choose any climate you want.

Project role: ASSOCIATE Creative Director/Art Director
COPYWRITER: ALEX COLGAN
PRODUCTION HOUSE: JP1985
PHOTOGRAPHER: DENZEL LIM

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PHOTOGRAPHY

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KEYVISUAL

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VISUAL DEVELOPMENT