Craft and Ideas
8c700c54165937.5950801dda96b.png

Midea I'm home Brand campaign

banner8.jpg

Project DETAILS

Midea helps people feel at home.

It provides friendly solutions, uplifting people’s mood to fill their home with enjoyable moments.

Continue building Midea awareness and brand meaning, but in the context of Ramadan.

Role of products: friendly solutions that help performing traditions (cooking, preparing the house)

BRIEF

GET: Young upgraders in Indonesia and Malaysia
WHO: Yearn to (re)-connect with their family at their childhood’s home for Ramadan, 
TO: Feel Midea is the brand that makes everyone (visitors, parents, young upgraders) feel at home
BY: Showing that performing Ramadan traditions (i.e. cooking, preparing the house) together has the power to make us feel at home again with our loved ones

Project role: Associate Creative Director/ Art Director

2.jpg
3.jpg
8c700c54165937.5950801dda96b.png

BRAND FILM

MINI FILMS

LANDING PAGE

Worksace-Mockup.jpg

MEDIA ASSETS