Challenge: Finding a unique proposition, expressed in an impactfull way, to be noticed and remembered.
Insight: No matter how people try to avoid the heat in the Middle East / North Africa, there is always a moment when they need to endure it.
As the ultimate shelter, home is the one place where people can’t stand to wait for coolness.
Idea: A dramatization of how Midea's surprisingly friendly Flash Cool creates tiny moments in the home
Project Role: Associate Creative Director / Art lead