Craft and Ideas
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MIDEA FREEZE THE HEAT CAMPAIGN

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PROJECT DETAILS

Challenge: Finding a unique proposition, expressed in an impactfull way, to be noticed and remembered.

Insight: No matter how people try to avoid the heat in the Middle East / North Africa, there is always a moment when they need to endure it.

As the ultimate shelter, home is the one place where people can’t stand to wait for coolness.

IdeaA dramatization of how Midea's surprisingly friendly Flash Cool creates tiny moments in the home

Project Role: Associate Creative Director / Art lead

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ILLUSTRATION

SKETCH LEVEL

PRINT AD

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VISUAL DEVELOPMENT (CLICK TO ENLARGE)

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