Craft and Ideas
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Midea Air Magic - Print Ad

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Creative Brief:

Communication Message
Promote Innovated Air Magic technology: Millions of positive and negative ions generated can effectively track and eliminate bacteria, virus, microbes and other harmful substances, as well as refresh air.

1. Demonstrate MC ‘s capability to create a healthy and clean environment for the middle clas

2. Message hierarchy: Air Magic --> Breathe healthily à Live healthily

 

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Detail 3INSPIRATION

When bacteria and dust build up slowly, sometimes you don't realize how toxic the environment really is.

Detail 4IDEA

By showing a contrast between dirty and clean environments, we show how Air Magic creates a refreshing and safe zone for you and your family, where you can always breathe well and live healthily without worry.

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