Craft and Ideas
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LENOVO: GO PLACES WITH YOGA CAMPAIGN

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Go Places with YOGA is Lenovo's very own reality entertainment program that is screened online through its social media channels. The campaign includes casting for participants, through Lenovo's own Facebook fans across 6 countries in ASEAN and to get the fans involve to help us plan the race locations and possible challenges.

The 6 selected fans will take part in a race across Seoul in 3 days and the race includes brain teasers, food challenges, treasure hunts, etc. They will have to use their wits and he YOGA Tablet to find hints, navigate, speak to the locals and complete missions; Showcasing how the Yoga Tablet can be utilized to realistically tackle challenging travel-related scenarios.

WEBISODE MICROSITE

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EPISODES