Craft and Ideas
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HOT WHEELS Challenge Accepted

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Hot wheels builds the challenger spirit to acquire a new rule of success.

But parents still see play as a distraction or waste. We need to nudge mums to believe that Hot Wheels play develops a certain
quality that helps boys succeed we position the Challenger Spirit (which is hard to understand) into a positive thing that is backed by an authority.

Idea: Challenge = Grit

Hot Wheels created the first ever Challenger Camp (OCR) in Shanghai. Four kids were selected to battle off in an amazing obstacle course with a life-sized Hot Wheels orange track and many more exciting features.

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About Challenge Accepted: There's nothing better than upping the game and a little healthy competition. How many loops can you do? How far can your car jump? Will you cross the finish first? Find out on Challenge Accepted! 
About Hot Wheels: For over 50 years, Hot Wheels has been passionate about creating the coolest and craziest toy cars and racetracks. From a line of 16 small 1:64-scale die-cast vehicles, today Hot Wheels has evolved into a a global lifestyle brand dedicated to fast action and over-the-top, epic stunts.