Craft and Ideas
tn.jpg

Gearshift Print Ad

113.jpg

PROJECT ROLE

Associate creative director: Jericho dizon
COPYWRITER: Alexandra colgan
Art Director: Stephanie LAU

PROJECT BACKGROUND
IN ASIA, COOLING IS NOT THE ONLY CONCERN PEOPLE DECIDE TO BUY AN AIR CONDITIONER. NOWADAYS, CONSUMERS CARE ABOUT HOW MUCH SPENDING THEY NEED TO BUDGET FOR MONTHY BILLS.

COMMUNICATION OBJECTIVE
•SLEEP WORRY FREE
•RTB GEARHIFT technology THAT CONTROLS The electricity consumption
based on room temperature

MIDEA-WEIGHTSCALE-edit_Retouch4b_LR.jpg

DETAILS