Associate Creative Director
BBDO Hong Kong May 2016 - Present
Senior Art Director
SapientRazorfish hong kong
Aug 2015 – May 2016
Grey group Worldwide Singapore
April 2014 – Aug 2015
Lewis Pulse & Lewis PR
March 2012 – March 2014
Art Director / Digital Designer / Graphic Designer
MBSTEK, Medialabs inovation, YUAN
June 2007 – December 2012
Client list BARBIE, MEGABLOKS, HOT WHEELS, METLIFE, MERCEDES BENZ, MIDEA, FEDEX, ITATTOO.ASUS, CONVERSE, NIKE, JAGERMEISTER AND MARRIOTT QATAR AIRWAYS, TICTAC, ABBOTT, TIMBERLAND, METRO SINGAPORE, LENOVO, SENTOSA.PORSCHE ASIA PACIFIC, SPOTIFY, CHEVRON,BLACKBERRY, BBC,ORACLE SENTOSA, ACER, SPRING SINGAPORE, STARHUB, MAZDA, ORCHARD CENTRAL, ADT/TYCO, MOTOROLA ASIA PACIFIC, SENTOSA, MICA, HITACHI, LTA, CHRYSLER, FLUKE SOUTHEAST ASIA, CCH ASIA.
I'm Jericho. My team call me 'Jer Bear'. Because I'm a big dude covered in tattoos but I'm as nice as they come. When I was a young man I was a straight-edge vegan and I once got arrested for throwing a rock through a McDonald's shop window. It's fair to say I've chilled out a lot since then, and started buying from butchers.
I may have tame the passion for ideals but I replaced it with a bigger passion for ideas. See, I may love chilling out, drinking whiskey, getting baked and taking it easy. But this somewhat conflicts with my other loves: hard work, craft and visually impactful work.
These two opposing forces come together somehow to fight for better advertising that entertains, engages and emotes – and there’s no reason you can’t get to that level of work with a smile on your face.
My creative approach—no matter the medium—is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.
CV available upon request.