Craft and Ideas
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MIDEA 50th Anniversary Print Ad

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Project Background

Leverage of 50th Anniversary of Midea Group in 2018, we would like to reinforce its leader brand image worldwide.

Communication Objective
•50th Anniversary > 50 years of experience
•World Number 1 air treatment company

 

Project role: Art Director / Creative Lead
Copywriter: Alexandra Colgan
Production House: Illusion CGI

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Inspiration

Since Midea first began making air treatment products, the air conditioner has always been its most leading product. For this idea, we show how the AC’s leadership is permanently “set in stone.”

it has become a global competitor in the world of air treatment products. For this idea, we show how the many years of experience and continuing innovation of the MIdea AC has made it come out on top.

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SKETCH LEVEL

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CLICK TO ENLARGE VISUAL DEVELOPMENT

FINAL KEYVISUAL

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